# Benefits of using a Branded Returns Portal
URL: https://support.starshipit.com/articles/4414146200975-benefits-of-using-a-branded-returns-portal
Canonical: https://support.starshipit.com/articles/4414146200975-benefits-of-using-a-branded-returns-portal
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Updated: 2026-02-04

> For the complete documentation index, see [llms.txt](https://support.starshipit.com/llms.txt).

> Learn how the Branded Returns Portal can increase sales, reduce support queries, and improve customer experience.

A transparent and easy returns process increases cart conversion and keeps customers coming back. Here's why a self-service returns portal is the best solution for return management:

| Benefit | Description |
|---------|-------------|
| **Increase sales** | A transparent, easy returns process increases cart conversion and keeps customers coming back by allowing them to shop with confidence. |
| **Reduce support queries** | A self-service returns process reduces inbound customer service queries, saving time and money that your team can reinvest into other areas of the business. |
| **Manage costs** | Offer different services and couriers for your returns and change them at the click of a button to keep return shipment costs in check. |
| **Insights & data** | Track why customers return items to identify common trends or insights on why particular SKUs might be returned. |
| **Improve customer experience** | Customers expect to easily arrange a return without contacting your support team. A self-service portal empowers customers and improves their experience. |
| **Sustainability** | No need to print a return label with every shipment – labels are only generated when needed, reducing waste. |