# Understand the benefits of a branded returns portal
URL: https://support.starshipit.com/articles/4414146200975-understand-the-benefits-of-a-branded-returns-portal
Canonical: https://support.starshipit.com/articles/4414146200975-understand-the-benefits-of-a-branded-returns-portal
Markdown: https://support.starshipit.com/articles/4414146200975-understand-the-benefits-of-a-branded-returns-portal.md
Updated: 2026-09-18

> For the complete documentation index, see [llms.txt](https://support.starshipit.com/llms.txt).

> Learn how the Branded Returns Portal can increase sales, reduce support queries, and improve customer experience.

A branded returns portal gives customers a self-service way to arrange returns while giving your team more control over the return experience.

## Give customers a clearer returns experience

- **Increase sales:** A transparent, easy returns process can help customers shop with confidence and come back to buy again.
- **Improve the customer experience:** Customers can arrange a return without first contacting your support team.
- **Reduce support queries:** A self-service process can reduce inbound return requests, so your team can focus on more complex customer needs.

## Help your team manage returns

- **Manage costs:** Offer different return services and couriers, then adjust them as your return policy changes.
- **Use return insights:** Track return reasons to identify trends, including products that are returned more often.
- **Reduce label waste:** Generate return labels when customers need them instead of printing one with every outgoing shipment.