# Ship from store: Viare and Starshipit
URL: https://support.starshipit.com/articles/10102314029199-ship-from-store-viare-and-starshipit
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Updated: 2026-05-06

> For the complete documentation index, see [llms.txt](https://support.starshipit.com/llms.txt).

> Learn how Viare's order management system integrates with Starshipit for intelligent ship from store routing.

This guide covers how Viare's order management system integrates with Starshipit for intelligent ship from store routing and fulfilment.

For a general introduction to ship from store, see [How to set up ship from store](/articles/getting-started/ship-from-store/how-to-set-up-ship-from-store).

## About Viare

Viare is an order management system powered by an intelligent routing engine. It helps retailers manage inventory across:

- Stores
- Distribution and fulfilment centres
- Dark stores and micro fulfilment centres
- Suppliers and 3PL providers

The Viare OMS determines and orchestrates how orders can be fulfilled based on real-time inventory availability, proximity to customer, and freight costs.

[Read Viare's Store Based Fulfilment Guide](https://20814341.fs1.hubspotusercontent-na1.net/hubfs/20814341/Documents/store-based-fulfilment.pdf)

## How it works

Viare's order management rule engine:

1. **Receives order data** from your eCommerce platform
2. **Checks inventory** across all fulfilment locations in real-time
3. **Calculates costs** including freight and fulfilment
4. **Routes the order** to the location that provides the best customer outcome at the lowest cost

Key features:
- **Demand-driven allocation** - Stock is allocated at the time of pick, not before
- **Pull-based logic** - Near real-time decision making
- **Click & Collect support** - Ship-to-home and ship-to-store made easy

## Integration

Viare integrates with:

| Platform type | Examples |
|---------------|----------|
| **eCommerce** | Magento, Shopify Plus |
| **Connection methods** | SOAP, REST, Webhook, Flat Files, Connectors |
| **Shipping** | Starshipit for label generation and tracking |

Gartner has recognised Viare as a sophisticated, smart order management system optimised for modern eCommerce operations.

## Scalability

Viare supports retailers of all sizes:

- **Scalable solutions** designed for your specific needs
- **Up to 40% increase in revenue** through better inventory visibility
- **Conversion rates as high as 300%** by never missing a sale
- **Reduced order cancellations** through accurate inventory management

## Success stories

### Briscoes Group (Rebel Sport and Briscoes)

> "The Group believes it has one of the best in-store online fulfilment systems in New Zealand. The system was improved during the half-year by the introduction of fulfilment routing and reporting enhancements, resulting in efficiency gains, lower freight costs and increased speed to customer."
> 
> *Briscoes Group Interim Half Year Results*

### Paddy Pallin

> "From the moment of go-live, customers have experienced enhanced satisfaction with the seamless integration of Viare notifications, providing them with timely tracking details."
> 
> *Online Technical Manager, Paddy Pallin*

Paddy Pallin achieved cost savings by minimising split orders and optimising courier options across their Australian store locations.

## Why Viare + Starshipit?

| Benefit | How it helps |
|---------|--------------|
| **Increased sales** | Store stock becomes available for online orders |
| **Lower freight costs** | Ship from the closest store to the customer |
| **Better load balancing** | Prevents any single location becoming a bottleneck |
| **100% pick accuracy** | Digital picking and pull-based routing |

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